Property Finder in Tuscany: How the Alunno Immobiliare Service Works

When Alunno Immobiliare was established in Cortona in 1950, the concept of a property finder did not exist in the Italian real estate market. What did exist — and what has been at the core of the agency ever since — was something simpler and more fundamental: a deep knowledge of the local territory, a network of direct relationships with property owners and local professionals, and a genuine commitment to helping clients find the right property rather than simply the first available one.

Over three generations and more than 75 years, that foundation has evolved into a fully developed property finder service in Tuscany and Umbria — one that combines the access and relationships of a long-established local agency with a structured, client-focused process designed for today’s international buyer.

How the Process Works, Step by Step

Our property finder service begins before a single property is viewed. The first and most important step is a detailed consultation to understand what the client is genuinely looking for — not just in terms of rooms and square metres, but in terms of lifestyle, objectives, and the criteria that will make a property truly right for them.

From that point, the process unfolds in a structured sequence:

  • Profile and criteria definition: We invest time understanding your goals — second home, relocation, investment, or a combination — and define the search parameters in precise terms.
  • Active market search: We activate our local network across Tuscany and Umbria, approaching contacts, landowners, and professional partners to identify properties that match your criteria — including those that are not publicly listed.
  • Off-market identification: A significant share of the properties we present to clients are off-market — available for sale but not publicly advertised. These are often the most interesting opportunities, accessible only through the kind of relationships we have built over decades.
  • Curated selection: We present only properties that genuinely match your profile. The goal is not to show you everything — it is to show you the right things.
  • Accompanied viewings: We organise and accompany all property visits, providing context, local knowledge, and an independent perspective throughout.
  • Market analysis and negotiation: Once a property is identified, we provide a clear market analysis and manage the negotiation with the seller on your behalf, protecting your interests at every stage.
  • Transaction coordination: We coordinate the full purchase process — legal due diligence, technical surveys, notary coordination, and administrative steps — through our network of trusted professionals.
  • Post-purchase support: Our involvement does not end at the deed of sale. We continue to support clients with relocation, property management, renovation coordination, and any other needs that arise after completion.

What Makes Our Approach Different

The property finder market in Tuscany has grown in recent years, and there are now several operators offering variants of this service. What distinguishes Alunno Immobiliare is not simply our history — it is the depth and quality of the local network that history has built.

Our relationships with property owners, local authorities, surveyors, notaries, and other agencies across Cortona, Tuscany and Umbria have been built over three generations. This means that when we make an enquiry about an unlisted property, we are received as a known and trusted professional — which opens doors that are not open to newer entrants to the market. The off-market opportunities we are able to access for clients are a direct product of that trust.

Who This Service Is For

Our property finder service in Tuscany and Umbria is designed for buyers who are serious about finding the right property — not just any property. Typically, these are clients who:

  • Are based outside Italy and value having a trusted professional actively searching on their behalf
  • Are looking for a specific type of property in a specific area that may not be well covered by public portals
  • Want access to off-market and discreet sale opportunities
  • Are making a significant investment and want expert representation throughout the process
  • Value their time and want a focused, efficient search rather than an open-ended browsing process

Our fee structure is transparent and discussed openly at the outset of the process. We are happy to explain how the service works commercially as part of the initial consultation.

We deliberately limit the number of property finder clients we work with simultaneously, so that each client receives the level of attention and responsiveness that the service requires.

Yes. Our position in Cortona, on the border between the two regions, means we are genuinely active in both markets. Many of our clients find that opening the search to include both regions gives them access to a broader and often better range of opportunities.

We are honest about what is realistically available in the market. If we cannot identify properties that genuinely match your criteria, we will tell you — and we will work with you to refine the search or adjust expectations rather than present unsuitable options simply to show activity.